Playing Games with Ingredient Names? FDA May Not Be Amused

FDA not amusedWhen we perform dietary supplement label compliance reviews, one of the most common problems we find is surprisingly simple:

The ingredient has the wrong name.

It may be a name everyone in the industry recognizes. It may be a scientific name. It may be a marketing-friendly name. It may even be the name used by the ingredient supplier.

That doesn’t necessarily make it the right name for the label.

And this isn’t just about typos.

Ingredient naming problems can come from using an abbreviation, a trademark, a familiar nickname, the wrong botanical name, an incomplete description—or simply a name that doesn’t accurately identify the ingredient being used.

So, rather than turn this into a lesson in regulatory nomenclature, let’s look at 12 ingredient-name problems we routinely see in label reviews.

The Dirty Dozen: Ingredient Names That Can Get You Into Trouble

#What we seeWhat we would useWhy it matters
1Vitamin B1ThiaminFDA specifies nutrient nomenclature. “Vitamin B1” is a permitted synonym in certain contexts, but thiamin is the prescribed nutrient name.
2Vitamin B2RiboflavinSame problem: familiar doesn’t necessarily mean the appropriate nutrient declaration.
3Vitamin B5Pantothenic acid“Vitamin B5” is commonly understood, but FDA specifies the nutrient name.
4Vitamin B9Folate“Vitamin B9” is a common shorthand, but folate is the prescribed nutrient name.
5DHADocosahexaenoic acidAn abbreviation may tell the reader what the company means without actually identifying the dietary ingredient appropriately.
6KSM-66®Ashwagandha root extractA trademark identifies a branded ingredient, not necessarily the dietary ingredient that belongs in the Supplement Facts panel.
7Ginkgo extractGinkgo biloba leaf extract (assuming leaf as the plant part used)Botanical ingredients need appropriate identification, including the plant part.
8Panax ginsengAsian ginsengStandardized common names (SCNs) found in Herbs of Commerce are required when available. This one is also part of an Import Alert.
9Berberine hydrochloride (from barberry root extract)Berberine hydrochlorideThe isolated chemical form, dietary ingredient, and source can raise different labeling questions. Don’t assume the name on the COA is automatically the name that belongs on the label.
10Stevia leaf extract (>95% Reb A)Rebaudioside AA label name needs to accurately identify what is actually in the product—not simply the plant from which the material originated. Abbreviations are also a common issue.
11TriphalaProprietary (or Triphala) Blend, with components declared by SCNs, in descending order by weight, and with plant partsFamiliar, marketing-friendly, or traditional names aren’t necessarily the required common or usual names.
12Non-GMO pumpkin seed proteinPumpkin seed proteinAncillary ingredient information that isn’t part of a common or usual name can be considered “intervening material” and generally isn’t allowed within the ingredient declaration.

Why does this happen so often?

Part of the problem is that the supplement industry has developed its own vocabulary.

Ingredient suppliers use trade names. Scientists use chemical names. Marketers use names consumers recognize. Manufacturers copy names from specifications and COAs. And companies often look at other products on the market and assume that if everyone else is using a particular name, it must be acceptable.

That’s a dangerous assumption.

The name on a supplier specification isn’t automatically the name that belongs in the Supplement Facts panel.

The name consumers recognize isn’t automatically the name FDA expects.

And the name that appears on 500 other labels isn’t automatically compliant just because it’s on 500 other labels.

Botanicals deserve extra attention.

Botanical ingredients can be particularly tricky because the declaration may need to identify the plant using the appropriate standardized common name, as well as the plant part. FDA’s labeling guidance specifically addresses the use of Herbs of Commerce for botanical terminology.

And seemingly small differences can matter. Panax ginseng and “Asian ginseng,” for example, aren’t simply stylistic variations. The botanical name needs to accurately identify the ingredient, and standardized common names should be used when available.

The same goes for extracts.

If the material in your product is a highly purified constituent derived from a plant, you can’t necessarily label it simply by naming the plant it came from.

The source of an ingredient and the dietary ingredient itself are not always the same thing.

FDA’s guidance specifically distinguishes between a dietary ingredient and an ingredient used as its source. It also permits certain constituents to be declared under a dietary ingredient.

The stevia example is a good illustration. FDA’s 2023 warning letter to Cosmax NBT USA specifically addressed a label declaring “stevia extract (leaves)” when the company’s manufacturing documentation identified the material as Stevia leaf 97% (Rebaudioside A 97%). FDA stated that when a steviol glycoside is purified to 95% or more of a single glycoside, the specific glycoside name is the common or usual name—for example, rebaudioside A.

The takeaway

Ingredient nomenclature may seem like one of the smaller details on a supplement label.

It’s not.

A label can have the right ingredient, the right amount, and the right claim—and still have a problem because the ingredient isn’t being properly identified.

Before approving an ingredient name, ask:

Is this the actual dietary ingredient?

Is this the appropriate common or usual name?

If it’s a botanical, have we identified the correct plant and plant part?

Are we using a trademark, abbreviation, nickname, or supplier name where a proper ingredient declaration is needed?

And perhaps the most important question:

Are we using this name because it’s correct—or simply because we’re used to seeing it?

Just because FDA knows what you mean doesn’t mean FDA considers it the right name.

At Dietary Supplement Experts, ingredient nomenclature is one of the many details we examine during a comprehensive label compliance review.

Because when it comes to ingredient names, “almost right” may not be good enough.

Top Supplement Label Errors of 2020

By Curtis Walcker, M.S.
January 24, 2021

In 2020, we saw 20 FDA Warning Letters posted citing label violations for dietary supplements. We tallied up all of the violations cited and put them into a single chart. For the most part, these are the same violations we see year after year. However, there were a few things worth taking note of. Here is what we found:

What was familiar?
We do tracking and compiling of FDA Warning Letters each year, and with regard to label violations, everything was pretty familiar. FDA was able to grab the same old low-hanging fruits that brands still find challenges with. As with years previous – incorrect common or usual names, missing plant parts for botanicals, missing ingredient declarations, and incorrect use of bars and hairlines topped the chart with very high numbers. Things like zero claims, intervening material, and the use of footnotes that should not be present can typically be traced back to brands trusting the templated system-generated Supplement Facts panels supplied to them by their manufacturers, or worse – copying competitor labels. No matter what the reason behind errors, the Warning Letters get addressed to the brand on the bottle, and not manufacturers or competitors. Shoring up label compliance is definitely one of the fastest and easiest risk-reducers for any brand.

How did our client labels compare?
New client labels were very similar in terms of what issues we resolved, and frequency in which they occurred. The great thing that occurs with returning or existing clients is that within a few labels together, the client begins removing template errors across all of their labels proactively, so our reviews become more streamlined and focused on product-specific errors. For instance, once a client figures out that they were missing serious adverse event reporting information on a couple of labels, they go back and put it onto all labels.

What stuck out?
More than anything, this is why we track Warning Letters and violations the way we do. You can go read the laws and regulations all day long, but Warning Letters shed light on what the FDA is focusing on, and how they are interpreting things. While nothing was really new here, beyond the usual violations, these three stuck out:

  1. Trade names are not permitted within the Supplement Facts panel.

    This may come as a big surprise to virtually all brands…and manufactures…and raw material suppliers. However, it is the case. The information panel of a label generally bears the Supplement Facts panel, ingredient statement, and name/place of business, and major food allergen labeling when applicable. All of these items are regulated in terms of their contents, placement, and formatting. Adding anything beyond what is required, becomes at risk of being what the regulations refer to as “intervening material”. And anything intervening and not required by the regulations is generally not allowed.

    In the Warning Letter to Market America, Inc. for instance, FDA noted to them that referencing their trademarked ingredients (SunActive® and Quatrefolic®) within the Supplement Facts panel was not permitted – referring to it as intervening material.

    This does create a bit of a conundrum. A brand invests more into their product with trademarked ingredients, and they want to let their consumers know. However, for FDA compliance, the Supplement Facts panel should not be that marketing vehicle. There are many other places more suitable on the label or in the labeling for marketing callouts.

  2. “Herb” and “aerial parts” are not acceptable plant parts to declare for botanicals.

    Again, probably surprising to a lot of brands. We see this come through on labels weekly. Plant part(s) declared for botanicals need to be specific. Understandably, FDA told R-Garden, LLC that “Cleavers herb” was inadequate, as “herb” is not a plant part. Less understandable, however, ForYou, Inc. and BHP Holdings, Inc. were told that “aerial parts” was also inadequate. The industry tends to use “aerial parts” when plant parts used consist of all parts above ground – much like “whole plant” is used when all parts are used. The challenge in labeling aerial parts one-by-one is that the lists could become long and ultimately be more misleading when parts are left out of the list. This is one we’d like to see some more clarity from the FDA on what exactly they are looking for.

  3. If a footnote in the Supplement Facts panel is not required, it is not allowed.

    This one is usually just a template error, usually passed along by a manufacturer, but a risk nonetheless. We see many Supplement Facts panels with both of the typical footnotes, “Daily Value not established” and “Percent Daily Values are based on a 2,000 calorie diet”. However, either one is only required and only allowed when it applies based on what is declared. FDA let LifeHealth Science know this, when they sent them a Warning Letter stating that their footnote was not permitted, as nothing declared required it.

If you recognize any of these errors in your own labels, or are unsure, we are here to help. We offer very affordable label compliance review service, fast turnaround times, and bulk discounting for multiple labels. Contact us today!

CFUs or Milligrams for Probiotics?

By Curtis Walcker, M.S.
September 24, 2018

It’s the age-old label debate – Marketing wants to declare probiotics with CFUs, Regulatory want to declare them in milligrams. Marketing has strong arguments for CFUs – the studies report in CFUs, CFUs make sense for comparing products, competitors use CFUs, and so on. The Regulatory argument is that the regulations require milligrams. So, who is correct? Technically, the Regulatory argument wins here, but as of late, there is more to this story.

Historically, the regulations have required that ingredients such as probiotics 1) be declared with quantitative amounts by weight per serving, and 2) that those amounts be expressed using metric measures in appropriate units, which in most cases for probiotics means milligrams. However, after 20 or so years, the FDA proposed much needed changes to the existing nutrition labels. In the comments submitted, the request was made for the FDA to consider allowing additional units of measure when metric weight is not the most appropriate. Examples given were CFUs for probiotics, and enzyme assay units for digestive enzymes. The FDA responded:

“We decline to permit the use of additional units of measure for dietary ingredients. The comment provided the examples of CFUs for probiotics and enzyme assay units for enzymes; however, the broader change suggested in the comment, by including “other appropriate units of measure,” would allow for the use of units of measure for dietary ingredients other than just probiotics and enzyme assay units.

We recognize that manufacturers are using a number of different units of measure for probiotics, enzymes, and other dietary ingredients. We need to fully evaluate each unit of measure for dietary ingredients to determine if it is appropriate for use on the Supplement Facts label, and if there are any implications to allowing for the use of such units of measure on the label. Because of the complexity of these labeling concerns, we plan to issue information related to this subject at a later date. We have, therefore, finalized § 101.36(b)(2)(ii)(A) without change.”

In early September 2018, the FDA released its Draft Guidance for Industry: Policy Regarding Quantitative Labeling of Dietary Supplements Containing Live Microbials. In this document, the FDA states that they intend to exercise enforcement discretion for companies that choose to declare CFUs in addition to weight for probiotic ingredients if the following seven conditions are met:

  1. The quantity is first listed in terms of weight;
  2. The declaration of quantity in CFUs is expressed in a manner that is clearly separate and readily distinguishable from the weight, e.g., as a parenthetical or in a subset line;
  3. The declaration of the quantity in CFUs is formatted in clear terms that can easily be understood by a common reader, e.g., 10 billion or 300* (where the unit that “*” is intended to represent is a typical measurement of CFUs and is clearly indicated elsewhere in the Supplement Facts label);
  4. The declaration of quantity in CFUs is accurate and not misleading, does not render misleading other aspects of the Supplement Facts label, or other aspects of the product label;
  5. The declaration of quantity in CFUs measures only live microbial ingredients and does not include inactive, dead, or nonviable organisms;
  6. Live microbial dietary ingredients in a proprietary blend are listed in descending order of predominance by weight; and
  7. The product label otherwise complies with all applicable laws and regulations.

Moving forward, it seems that both Regulatory and Marketing groups get what they want for Supplement Facts panels now when it comes to probiotics. The question that remains is how should a compliant label look with both CFUs and milligrams declared? Here is our interpretation for single and dual line declarations: