Starting a Supplement Company Part 4: Product Reveal

Each month, we’ve been sharing the story of our client, and how we helped them with the various aspects of bringing their first dietary supplement product to market. That story will continue, but this time we would like to give an update on their amazing progress, and reveal their product. So without further ado, it can be seen right here: www.myndkandy.com.

In creating Mynd Kandy, we were asked to 1) design a product for a niche demographic of video gamers and others putting in a lot of screen time and mental energy, 2) use hot ingredients in the correct dosages, and 3) put it all in a dosage form never really seen before. Our final concept impressed them. The actual finished product blew them (and us) away. Feedback from users has been incredible.

So why the early reveal? Because this client has made some tremendous progress that we feel is worth sharing with everyone following along. Within just a few months of launching, in addition to growing online sales, two significant things occurred for them.

First, one of the biggest retailers reached out to put the product in their top stores. They are currently well on their way to closing that deal, and delivering the product on a massive scale to gamers, entrepreneurs, office workers, students, and more.

Second, Informa Exhibitions announced that Mynd Kandy is a finalist for its sixth annual SupplySide CPG Editor’s Choice Awards for the Brain Health Category. The SupplySide editorial team selects products for achievements in innovation and market impact. Winners will be announced at SupplySide West, in Las Vegas, on September 27th.

We are extremely proud of Mynd Kandy’s achievements, and honored to be a part of their continued progress. Look for the product on their website or on retail shelves soon. Don’t miss the SupplySide CPG Editor’s Choice Awards to see all of the finalist and winners presented.

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